Show Info

About the event

What time is the Show open?

The show will be open 10am - 7pm on Saturday 19th and 10am - 4pm Sunday 20th October 2024.

How do I get the Show Guide?

You can view the Show Guide online. This will be released in the week building up to the show.

Will I need ID?

We don’t require ID to gain entry to the Show.

Do I need to book to see a speaker?

No, all speaker talks and panels are free-to-attend and are first come, first served.

What is your sustainability policy?

Read more about our sustainability policy here.

Parking at The ExCeL London

There are over 1,800 parking spaces across the Orange car park, located under the venue. All on-site parking is pay and display. All machines in the Orange car park accept card payments only.

Parking is available on a first come, first served basis, using pay and display. Parking for cars costs £25 for up to 24-hours. Parking is available for cars, transit vans and minibuses up to 3.5T.

Parking for commercial vehicles (those up to 2.8m high) costs £30 for 24-hours.

Parking for vehicles over 3.5T/Lorries costs £35.00 for up to 24-hours. 

Motorcycle parking is free and cannot be pre-booked. Upon entering the car park (for directions, please use what3words ///expect.likes.eager or E16 1FR), please follow the one-way system as it will take you to upper level to designated motorcycle bays in Zone 2.

There are clearly marked disabled parking bays in the Orange car park. Blue badge holders can park in designated disabled parking bays free of charge. There is a fine of £80 for parking in a disabled bay without displaying a valid disabled badge.

My question isn’t here

If you still have a question, please email us on [email protected]

Tickets

Please refer to our ticket info page here for all information surrounding tickets

Getting there

Getting to The ExCeL London

Driving:
Parking is available on a first come, first served basis, using pay and display. If you are travelling to ExCeL London by road please use postcode E16 1FR to find us.

Public transport
There are multiple ways of travelling to our venue: Elizabeth line (Custom House station), Underground and DLR (ExCeL can be accessed via two DLR stations: Custom House and Prince Regent), cable car or Uber Boat.

Travelling to the event sustainably

1 – Travel on public transport or actively where possible – save ££ by booking train/coach tickets in advance

2 – If travelling by car then we encourage car sharing with others you know and/or potentially using car sharing apps like liftshare.com or blablacar.com – save ££ when you book NEC car park tickets in advance

3 – Combine 1 and 2 – Have you thought about connecting with local public transport and bike hire schemes – see tfwm.org.uk (including park and ride options)

Accessibility

Can I bring my pet?

Only support animals are allowed inside the Hall.

Wheelchair and mobility scooter reservation

Click here to reserve a mobility aid free-of-charge for your visit to ExCeL London

ikon pass global village

Visit the Ikon Pass Global Village while at the London Snow Show and unlock the planet’s most rip-able, un-skippable mountains—and the experiences that make them all so extraordinary. 50+ unique destinations, a whole world to ride.

TREMBLANT

Tremblant is a “fantastique” four-season resort with a European flair and arguably the best ski-in/ski-out village in all of North America. Regardless of your ability, you’ll find terrain that caters to all levels of skiers or snowboarders, from bunny slopes to black diamonds.

MAMMOTH MOUNTAIN

With a summit scraping the sky at 11,053 feet, Mammoth Mountain has the highest lift-served skiable terrain in California, not to mention iconic Sierra vistas, the famous Unbound Terrain Parks and a legendary snowpack that can keep the season going all the way into July.

PALISADES

With a summit scraping the sky at 11,053 feet, Mammoth Mountain has the highest lift-served skiable terrain in California, not to mention iconic Sierra vistas, the famous Unbound Terrain Parks and a legendary snowpack that can keep the season going all the way into July.

SKIBIG3

SkiBig3 is an incomparable and unforgettable ski destination consisting of three world-class resorts: Banff Sunshine, Lake Louise Ski Resort, and Mt Norquay. Within the boundaries of Banff National Park, SkiBig3 delivers a purity to the environment that allows people to connect with nature as it is truly meant to be.

REVELSTOKE

Since 2007, RMR has offered the most vertical in North America at 1,713 metres (5,620 ft) of lift-accessed terrain, 3,121 acres of fall line skiing, 4 high alpine bowls, and 75 named runs and areas, including legendary glades and phenomenal groomers.

kILLINGTON

Killington is the largest ski resort in the eastern United States with 1,500+ skiable acres and a vertical drop of over 3,000 feet. The terrain ranges from groomers and learning areas to steep mogul runs, glades, and some of the best terrain parks in all of New England.

WINTER PARK

As Colorado’s longest continually operating ski resort, Winter Park has established itself as a year-round destination for every kind of explorer. The consistent snowfall, convenient location and 3,000+ acres of skiable terrain are only part of its charm.

STEAMBOAT

Welcome to “Ski Town U.S.A.®,” where outdoor adventure and the Wild West collide. Steamboat is home to some of the greatest skiing in North America, not to mention some of the greatest Olympians, and where Champagne Powder® Snow was born.

DEER VALLEY

Deer Valley continues to set the standard for dining and guest service in the ski industry. What exactly makes the “Deer Valley Difference”? The mountain’s six peaks of skiing for all abilities, the destination’s many award-winning restaurants, and the staff’s immaculate attention to every single detail.

The Crystal Sustainability Hub

Sponsored by

The Crystal Sustainability Hub will offer visitors the opportunity to gain valuable advice from experts within the industry; Content will include things such as sustainability education, travel tips, clothing reuse and recycle ideas and more, along with interactive elements such as a pledge board, a quiz and prizes to be won.

Crystal beginners' slope

Take a free ski or snowboard lesson on the Crystal Beginners' Slope sponsored by Crystal Ski Holidays at the London Snow Show in October! The slope is perfect whether you want to learn something new or prepare for your first winter getaway.

Professional coaches will be on hand to chat about getting into snowsports and the benefits of starting to build skills and confidence before hitting the mountains!

There will be instructors on the slope to give skiers and snowboarders of all abilities the chance to have-a-go and test their skills under the watchful eye of those in-the-know.

Jibworx Rail Jam

JIBWORX

Pro Demo

Make sure to be at the Jibworx bus each day to ensure you don’t miss out on the action! At these pro demos you will see the Jibworx pro athlete team, joined by other ski and snowboard pros, tearing up the mobile slope set up and showing you the magic that can be achieved on set of skis/board. These guys live for throwing themselves off and onto jump, rails, boxes and more and can’t wait to show you what they have been practicing over summer.

Open Competition

To finish each day, Jibworx will be running an open freestyle competition, judged by a selection of industry specialists. This is an open competition for all ages and abilities to sign up! There will be plenty of prizes to be won, with gifts from a whole range of snowshow partners up for grabs, and for spectators too! If you want to compete in this event, just bring you skis/board with you on the day and come and go and see Jibworx to sign up!

Altitude Mini Comedy Festival

Partnered with

Altitude Comedy Festival

Looking for a laugh? Join us at the Skills Cabin each afternoon to hear from some of the UK's finest comedic talent and get the après vibe started!

But this is a comedy gig that comes with a difference... it's silent. Just like a silent disco, pop on a pair of headphones to tune into the fun. Be quick! Each session has 30 headsets, which are given out on a first-come, first-served basis.

See below for the schedule for each day

Maxx Tracks Indoor Slope

This year we are keeping things fresh with a new take on the indoor slope. The hugely popular Maxx Tracks indoor slope will give skiers and snowboarders of all abilities the chance to have-a-go and test their skills under the watchful eye of those in-the-know. More details coming soon…

adventure zone

More details coming soon.

USA Pavilion

Experience the sheer variety of skiing terrain that the USA has to offer. From the powder-drenched mountains of the Rocky Mountains to the stunning slopes of the Appalachians, the USA Pavilion brings together the best ski resorts from coast to coast. Whether you're an expert shredder, a family looking for winter fun, or a first-time skier, there's a resort perfectly tailored to your desires.

Immerse yourself in the spirit of American skiing at the USA Pavilion, and let the magic of the mountains inspire your next great adventure. Come explore, experience, and embrace the thrill of the slopes like never before.

Current resorts on the USA Pavilion at the London Snow Show:

Ask The Experts

Ever had a burning question and just wished you could get expert but impartial advice?  The Ask the Experts feature will provide you with the perfect opportunity to ask those burning questions from some of the most knowledgeable people in the industry. Which resort should I consider if I have never been on a snowsports holiday before? Which gear do I REALLY need? How can I save money whilst I am away? What does a lift pass allow me to do and should I book it before I go?

family zone

The Family Zone will provide fun activities to keep everyone entertained, from arts & crafts to face painting and many challenging activities.

meet & greet

After speaking on the Inspiration Stage, most of our speakers will be available to sign autographs and take selfies with visitors.

Bring your autograph books with you.

Ramps and Tramps By Graystone

Returning to the London Snow Show in 2024 is the Ramps and Tramps area with Graystone. Graystone is all about pathway and they will be running 100 ‘intro to skateboard’ lessons for total newbies over the weekend delivered by their expert coaches - head to the stand early to get booked on and avoid disappointment. Graystone will also have trampolines for practicing your freestyle techniques on tramp skis and tramp boards, as well as a slack line. There will also be demos, giveaways, tunes and good vibes all day long as well as open skate sessions, so don't forget to bring your deck.  

Sponsored by

The Technique Lab was set up by Warren Smith Ski Academy as a way skiers can train specific movements, ranges and muscles when not skiing and in a non-ski environment.

This is something that can be used all year round and is not reliant on snow or artificial ski slopes. By using these simple tests and exercises you can help maximise your body’s potential when you next get back on snow. You’ll also learn your physiological strengths and weaknesses which will empower you when you next get out on the snow and help when buying new ski equipment.

Main benefits

Understanding

Begin to understand what your body is and isn’t capable of. Where you need to focus your attention for physiological development. How these movement patterns and ranges affect your performance and ability when skiing.

Mobility & Flexibility

Learn to mobilise your body and improve your flexibility in certain ranges that are very specific to skiing. When you have to do so on snow the movement will be easier to find and develop.

Strength & Stability

Develop strength and stability in some key areas of your body that are essential for effective, accurate, skilful skiing. Understand which muscle groups are essential for skiing. Greatly reduce the risk of injury.

Equipment Knowledge

Learn how your ski equipment can aid or hinder your body’s functional ability to move when skiing. This knowledge will help when choosing and buying new ski equipment and discussing your needs with professionals.

These programs will give attendees education on how the 3 Way Lineage (combination of Ski Technique, Ski Biomechanics and Ski Equipment Precision) works for ski instructors and coaches, as well as individual skiers trying to improve by themselves. Everyone will get a chance to be assessed in the Ski Technique Lab’s 6 Way Foundation’ tests (explained below) and shown how to improve scores focusing on Functional Mobility, Stability and Strength Drills. You’ll be left with enough data and knowledge to build your own technique development program off snow and dramatically change your skiing before the winter season starts.

THE 6 WAY FOUNDATION TESTS

  1. LEG FLEX PATTERN TEST: By taking a measurement of how far each person’s ankle allows them to flex, we can tell early on if the simple mechanics of the sport will work or not. The ideal test range for safe skiing is between 10 and 15cm with equal range on the right and left ankle. Many skiers taking the test don’t meet the range needed and also show a difference between left and right.
  2.  SKIER SYMMETRY TEST: Symmetry describes how skiers manage their width of stance from the feet up to their hips and maintain a consistently symmetrical position. To test this range, we use our simple 10 second test where attendees try to pull their feet together on a slippery surface in a slow controlled movement without their knees dropping in. A weakness in this range is usually evident with most skiers and training is needed to get to the 10 second goal.
  3. LEG STEERING RANGE TEST: This describes the ability to inwardly rotate the outside leg of a ski turn. So, if you are turning left, it would be your inward rotation of the right leg which is measured, showing how effectively the ball is rotating inside the socket joint of the hip. Most people show a difference between left and right and many people show blockages on one side that directly effects their turns in one direction
  4. LEG FLEXION + EXTENSION TEST: Learning the correct action and understanding how to activate the outside leg is essential to achieving edge grip and pressure during your turns. Most people don’t ski with the available range they have and also have a difference between left and right. This test highlights this and shows how to develop quality in stability and mobility.
  5. BODY ANGULATION TEST (LEG LEAN): Learning how to move laterally and create angles in the body is a key factor in skiing and a movement range that many people struggle with, especially on one side of the body. This test identifies your limitation and also difference between left and right. It also gives you a chance to learn to move in this axis in a controlled manner with your hips in the best position for your individual physiology.
  6. CORE STABILITY TEST: Creating awareness of core strength and how to keep it activated whilst skiing helps deal with the pressure that skiing puts through the middle of your body. You’ll be tested on a LOW, MEDIUM or HIGH core stability rating based on how you perform on the test. Exercises are covered on how to develop this area.

The biathlon and nordic laser shooting experience

Sponsored by

RAF Nordic

By popular request, RAF Nordic along with their partners, the British Biathlon Union, will be offering a unique opportunity to use their Laser Biathlon Rifles, and try your strength on the mighty SkiErg, provided to us by Concept2UK, which we use to develop our athletes for competition.

It will be first come first served so if you want to see if you could be the next GB Biathlon star or simply want to test your strength and coordination, and maybe see who’s the champion in your family, amongst your friends, or amongst all the visitors to the stand, then stop by and see us.

boot fitting

Partnered with

Ski Exchange

Welcome to our ski boot fitting service at the London Snow Show! Our team of experienced ski boot fitters is here to help you find the perfect pair of boots for your skiing needs.

We understand that everyone's feet are different, and that's why we take the time to assess your feet and match you with boots that provide the best fit and performance. Our expert fitters will take precise measurements of your feet, analyse your skiing style and ability, and consider your personal preferences to recommend the ideal pair of boots for you.

Don't let poorly fitting ski boots ruin your day on the mountain. Come visit us at the London Snow Show (Stand F10) and let us help you find the perfect pair of boots for your skiing adventure!

introduction to roller skiing

Introduced to the National Snow Show 2022, RAF Nordic along with their friends from Army Nordic and Snow Sport England will be offering opportunities to try your hand at roller skiing. Roller skiing is an important part of our collective training as it provides us with the ability to train in the United Kingdom, 365 days per year without the need for specialist locations.

retail

The retail element of The National Snow Show brings a collection of carefully curated brands with a distinct vibe and presence all under one roof. Some you may have heard of and some there to be discovered. Don’t miss out on the opportunity to talk, connect and purchase from the brands you love, many of whom will have special product launches and promotions at the show.

Ski Exchange will be offering top winter brands, Ski advice, Boot fitting, Helmets, Goggles, clothing.

Check out the full list of exhibiting brands here.

snow skills cabin

Check back in the new year for the 2024 schedule.

Après Pavilion

Welcome to the Après Pavilion at the London Snow Show. Come inside and get in the Après Vibe, hopefully it will bring back some memories of your last trip to the mountains! The feature is open all day to enjoy but make sure you stick around for the afternoon as the music gets louder and the drinks start flowing from 15:00 until show close, plus watch out for freebies and free swag to get you hands on! Did we mention the DJ booth too….

Chill, drink, eat and catch up with the industry and your mates, drop in and check out what is on offer.

Alpine Bar

Sponsored by:

Grab a drink, sit back & have a look through all that information you have collected from the destinations that you want to go to.Show off the gear you have bought from the range of snowsport brands at the show, reminisce with friends about the last trip & more importantly plan the next one –  all whilst enjoying a refreshing drink (or hot chocolate) with a bit of music to accompany. With some fantastic beverages on offer there is a tipple for everyone! 

Snow stage

Over two days Olympic Athletes and famous faces take to the Snow Stage. Learn what motivates them, what inspires them to train harder and push the boundaries. Visitors have a chance to ask questions at the end of the sessions, get selfies, autographs and meet the legends. If that’s not something to get stoked about, we don’t know what is!

Speakers

Over two days, we will have a wide range of speakers and celebrities as part of an unmissable programme of live events to engage and inspire visitors (from beginners to elite). Full programme details will be available in due course. Sign up for our newsletter to future news updates.

Sponsors and Exhibitors

Want to join the brands below and exhibit at the London Snow Show?

Sponsors

Exhibitors

Filter by category Showing 98 results

AMG Group

D16

Andorra

G50

Art by Alice Luetchford

D32

Art by Sophie Coe

D32

Atlas Ski Co

D57

Axiski

H64

Baqueira Beret

I22

Bearhug

D41

Bivio Travel Livigno Italy

I11

Black Peak Trading

E10

Bolle

D16

bro! clothing

E40

Butta

CARV – Digital Ski Coach

F30

Catalonia – Catalan Tourist Board

I23

Colorado Tourism Office

I40

Copperfield International School

H15

Cortina Dolomiti

H11

Cosimac

D63

Crystal Ski Holidays

D64 & E50

IKON PASS GLOBAL VILLAGE

Deer Valley

H22

Dogs Trust

I2

DOUK

E21

Fauna & Flora

L46

France Montagnes

B51

Frozen Underground

J32

Gurgl

I50

Hello fresh

H65

Icebreaker Chalets

Ikon Pass

H22

Imbrace Ltd

F20

Inghams Ski

H54

Interski Ski Holidays

H13

Japan Airlines

D55

K2

E10

IKON PASS GLOBAL VILLAGE

Killington

H22

LAAX

H8

LINE Skis

E10

M.T.A

H21

MACMILLAN CANCER SUPPORT

D31

IKON PASS GLOBAL VILLAGE

Mammoth Mountain

H22

MILOBY

F51

Muscle Mechanics

H63

Nordica

D8

Norway: Home of skiing

F60

OOSC Clothing

F52

OTP Swiss Holidays

C51

IKON PASS GLOBAL VILLAGE

Palisades Tahoe

H22

Panda Optics

E21

Peak Ski Company

B20

POC Sports

D20

Radical. Clothing

D42

IKON PASS GLOBAL VILLAGE

Revelstoke

H22

RIDE Snowboards

E10

Roarsome

F16

Rossignol

D16

Roxed

F50

Sauze Stayz

F24

Shovel snowsports

E30

Sierra Nevada

H12

Sister Ski

B32

Ski Club of Great Britain®

C30

Ski Exchange

F10

Ski France

E54

Ski Gems

D43

Ski Inspired

B30

Ski Instructor Academy

G51

Ski Mojo

D42

Ski Olympic

E63

Ski Turkish

H58

IKON PASS GLOBAL VILLAGE

SkiBig3

H22

Sloobie Skiwear

A32

Official Charity Partner

Snow Camp

L32

Snow Dome

H56

Snow Magazine

F1

Snow Ripper

Snow Ripper

Snowcoach Holidays

E62

SnowShepherd

I20

Snowsport England

D40

SQI

E24

SSAFA Armed Forces Charity

A52

IKON PASS GLOBAL VILLAGE

Steamboat

H22

Stöckli

F10

Tails

J31

Supporter

The Ellie Soutter Foundation

E33

The Professional Fundraiser

L22

Thunder Toffee Vodka

D56

Tracks and Trails

D33

IKON PASS GLOBAL VILLAGE

Tremblant

H22

Tribal Clothing

E32

trixski

G62

TSA

B10

Turismo Torino

I10

Vintage Trainers Ltd

A30

VIRIDIS

E20

Warmthru

B31

IKON PASS GLOBAL VILLAGE

Winter Park

H22

Zaini Hats

G52

Charities

Product Finder

Accessories

BearhugD41
BolleD16
Muscle MechanicsH63
OOSC ClothingF52
POC SportsD20
Radical. ClothingD42
RoarsomeF16
Ski ExchangeF10
Ski MojoD42
trixskiG62
TSAB10
VIRIDISE20
WarmthruB31

Adaptive

Apps

Art

Art by Alice LuetchfordD32
Art by Sophie CoeD32
Cortina DolomitiH11
Frozen UndergroundJ32

Associations

Snowsport EnglandD40

Base Layers

OOSC ClothingF52
RoarsomeF16
Ski ExchangeF10
Sloobie SkiwearA32
VIRIDISE20

Belts

Bindings

Ski ExchangeF10
TSAB10

Board Skills

Books

Boot Fittings

Boots

Black Peak TradingE10
NordicaD8
Ski ExchangeF10

Braces

Ski MojoD42

Buffs

trixskiG62

Cameras

Careers

Charity

Dogs TrustI2
Fauna & FloraL46
MACMILLAN CANCER SUPPORTD31
Radical. ClothingD42
Snow CampL32
SSAFA Armed Forces CharityA52
The Ellie Soutter FoundationE33
The Professional FundraiserL22

Clothing

AMG GroupD16
Black Peak TradingE10
bro! clothingE40
DOUKE21
Imbrace LtdF20
OOSC ClothingF52
Radical. ClothingD42
RoarsomeF16
RossignolD16
RoxedF50
Shovel snowsportsE30
Ski ExchangeF10
Ski TurkishH58
Sloobie SkiwearA32
Snow RipperSnow Ripper
SnowShepherdI20
Tribal ClothingE32
TSAB10
VIRIDISE20

Club

Sister SkiB32
Ski Club of Great Britain®C30

competition

Development

M.T.AH21

Disability

Cortina DolomitiH11

Drinks

Ski TurkishH58
Thunder Toffee VodkaD56

Eco

Radical. ClothingD42
RoarsomeF16
Ski TurkishH58

Food

Cortina DolomitiH11
Deer ValleyH22
Ski TurkishH58

Footwear

AMG GroupD16
RoarsomeF16
RossignolD16
Ski ExchangeF10
TSAB10
Vintage Trainers LtdA30

Gear

Butta
Panda OpticsE21
RoarsomeF16
Shovel snowsportsE30

Gear Hire

Glasses

POC SportsD20

Gloves

Shovel snowsportsE30
Snow RipperSnow Ripper
WarmthruB31

Goggles

BolleD16
Panda OpticsE21
POC SportsD20
RoarsomeF16
Ski ExchangeF10
Ski TurkishH58
Snow RipperSnow Ripper
TSAB10

Governing Body

M.T.AH21
Snowsport EnglandD40

Hats

bro! clothingE40
DOUKE21
POC SportsD20
Radical. ClothingD42
RoarsomeF16
trixskiG62
TSAB10
VIRIDISE20

Headphones

POC SportsD20

Heat Gear

WarmthruB31

Heat Packs

Helmets

BolleD16
POC SportsD20
RoarsomeF16

Indoor Slope

Snow DomeH56

Industry

CosimacD63
Ski Club of Great Britain®C30
Snowsport EnglandD40

Instructors

CARV - Digital Ski CoachF30
Cortina DolomitiH11
Deer ValleyH22
Ski InspiredB30
Ski Instructor AcademyG51
Tracks and TrailsD33

Jackets

bro! clothingE40
OOSC ClothingF52
POC SportsD20
RoarsomeF16
Shovel snowsportsE30
Snow RipperSnow Ripper
SQIE24
TSAB10

Leggings

RoarsomeF16

Lift Pass

M.T.AH21
Ski TurkishH58

Lights

trixskiG62

Magazines

Snow MagazineF1

Maps

M.T.AH21
Ski TurkishH58

Media

Snow MagazineF1

Nutrition

Outerwear

AMG GroupD16
bro! clothingE40
RoarsomeF16
RossignolD16
RoxedF50
Ski ExchangeF10
Snow RipperSnow Ripper
TSAB10
VIRIDISE20

Poles

Ski ExchangeF10
Ski TurkishH58

Recovery

BearhugD41
Muscle MechanicsH63
Ski MojoD42

Resorts

AndorraG50
Baqueira BeretI22
Cortina DolomitiH11
Crystal Ski HolidaysD64 & E50
France MontagnesB51
GurglI50
Icebreaker Chalets
Ikon PassH22
Inghams SkiH54
KillingtonH22
LAAXH8
M.T.AH21
Norway: Home of skiingF60
Palisades TahoeH22
RevelstokeH22
Sierra NevadaH12
Ski FranceE54
Ski OlympicE63
Ski TurkishH58
SkiBig3H22
Snowcoach HolidaysE62
SteamboatH22
TremblantH22

Salopettes

bro! clothingE40
RoarsomeF16
Shovel snowsportsE30

Skateboards

Skis

AMG GroupD16
Black Peak TradingE10
DOUKE21
NordicaD8
Peak Ski CompanyB20
RossignolD16
Ski ExchangeF10

Snowboards

AMG GroupD16
AxiskiH64
Black Peak TradingE10
DOUKE21
Peak Ski CompanyB20
RossignolD16
Ski ExchangeF10
TSAB10

Socks

Radical. ClothingD42
trixskiG62

Sunglasses

BolleD16
Panda OpticsE21
TSAB10

Surf

Radical. ClothingD42
RoarsomeF16

Technology

Sloobie SkiwearA32

Tour Operator

AndorraG50
Atlas Ski CoD57
Bivio Travel Livigno ItalyI11
Colorado Tourism OfficeI40
Crystal Ski HolidaysD64 & E50
Inghams SkiH54
Interski Ski HolidaysH13
LAAXH8
Norway: Home of skiingF60
OTP Swiss HolidaysC51
RoarsomeF16
Sister SkiB32
Ski Club of Great Britain®C30
Ski GemsD43
Ski InspiredB30
Ski OlympicE63
Ski TurkishH58
Snowcoach HolidaysE62
Tracks and TrailsD33

Travel

AndorraG50
Bivio Travel Livigno ItalyI11
Catalonia – Catalan Tourist BoardI23
Crystal Ski HolidaysD64 & E50
France MontagnesB51
Ikon PassH22
Inghams SkiH54
LAAXH8
M.T.AH21
RoarsomeF16
Sierra NevadaH12
Sister SkiB32
Ski InspiredB30
Ski OlympicE63
Ski TurkishH58
Tracks and TrailsD33

Travel Agent

AndorraG50
Bivio Travel Livigno ItalyI11
Crystal Ski HolidaysD64 & E50
LAAXH8
OTP Swiss HolidaysC51
Sister SkiB32
Ski InspiredB30
Ski OlympicE63
Ski TurkishH58
Tracks and TrailsD33

Welcome to National snow week 2023

WELCOME

Lindsey Coleman

Event Director
at Raccoon Media Group

Dear Snow Enthusiasts,

I'm Lindsey Coleman, Event Director for National Snow Week, and I'm thrilled to welcome you to a spectacular week of activity for National Snow Week. Kicking off with National Snow Show at the NEC Birmingham and culminating in London Snow Show at ExCeL, London. We have two great shows with first-class speakers, phenomenal brands, a plethora of resorts and loads of interactive features to keep you and your friends and family entertained all day long – check out the tabs on the Show Guide for a full list of what to expect, a full agenda and the floorplan for the event.

Thank you for being part of this extraordinary event, and feel free to share your feedback, helping us make future events even better.

Best regards,

Lindsey Coleman

Event Director, National Snow Week

Jens - Stomp It Tutorials

Jens - Stomp It Tutorials

Jens has been helping skiers of all ages develop and learn new skills for over ten years. With his channel Stomp It Tutorials, Jens creates accessible content to encourage people to ski better and step into freestyle skiing.

 

Jens is from Skellefteå, and now lives and enjoys the mountain life in Films, Switzerland, near to the ski resorts of Laax and Disentis.

Charlie Guest

Charlie Guest

Alpine World Cup star and two-time Olympian Charlie Guest made history in 2019, when she became the first British skier to win a race in the Alpine European Cup. With an 11-year career on the World Cup circuit, Charlie has been a trailblazing force in British ski racing.
In 2014, Charlie’s life was changed through a crash in training. Only six weeks later, Charlie was back on the snow and within 18 months of injury secured a victory in the ladies’ slalom at the 2016 British Championships. Charlie’s determination extends beyond her ski racing. Inspired by her recovery, Charlie began a degree in Psychology at the University of Aberdeen, exploring the connection between mental and physical health. In a widely supported 2024 open letter to the FIS, Charlie scrutinised the differences in broadcast coverage for male and female athletes at the World Junior Championships.
Charlie retired from the international ski race circuit in March 2024, but her legacy on and off the mountain will certainly inspire generations of British skiers for years to come.
Gigi Rüf

Gigi Rüf

Christian ‘Gigi’ Rüf is an Austrian professional snowboarder known for his unique style and creativity. He is most famous for his film segments, having filmed extensively with Absinthe films, Kingpin productions and The Pirates. Gigi also has a comprehensive competition record, with podiums in X Games Real Snow, Super- and Ultranatural and featuring in the 2023 Natural Selection Duels.

 

Gigi’s expertise aren’t just limited to his talent on the board. He has long-term experience working with brands to curate and fine tune the equipment that makes it to the stores. Since 2012, he has been the founder and brand owner of Slash snowboards, creating an award-winning line of snowboards which celebrate the highest-production standards, progression and individuality.

 

Make sure to stop by the Snowboard Asylum stand to check out the Slash offering.

Darren Edwards

Darren Edwards

Darren Edwards’s life has been defined by persistence, resilience and change. Few people can talk with Darren’s authority and honesty about how to positively, and successfully, face uncertainty and fear. A gifted storyteller, by turns inspiring, likeable and candid, he explores practical solutions to challenging situations through the lens of his remarkable story.

After a time in the armed forces, and pursuing his mountaineering passion, Darren trained as a teacher. Shortly after qualifying, he was climbing in North Wales when the ledge he stood on fell away, and he plunged over 100 feet. Lucky to survive, he broke his back in two places, severing his spinal cord. Darren was paralysed from the chest down. As well as dealing with the trauma of his new circumstances, he faced a gruelling rehabilitation regime and an uncertain future.

Within days of leaving hospital, Darren found purpose. Determined to return to his outdoor adventures, he bought a kayak and took to the water for the first time. It was the start of a series of adventures that saw him kayak the length of Britain with fellow ex-servicemen and become the first wheelchair user to complete the 777 challenge – seven marathons on seven continents over seven days. Later this year, he will sit-ski across Antarctica to the South Pole,

As well as challenging himself physically and mentally, redefining what he, and others, thought possible, Darren also embraces a passion for entrepreneurialism. Driven by his desire to make a difference and help others, he launched Adaptive Expeditions, a company that organises adventures that encourage disabled people to push their boundaries.

Grounded in the training and mindset acquired in the forces, and illustrated by his own experiences, Darren explains you don’t need to experience extremes to build resilience. That everyday pressures can be just as challenging as tackling any mountain or terrain. He shares the lessons he’s learned from facing the unknown head-on. He considers how to remain positive and focused in the face of difficulties. He delivers real-world examples of how to empower individuals and teams, and how to uncover your own leadership style.

Dave Ryding

Dave Ryding

Benji Alexander

Benji Alexander

Benjamin Alexander spent the majority of the last decade on the road as an esteemed international DJ, resident for the quintessential Burning Man brand; Robot Heart. After retiring from nightlife in late 2018 his mind shifted to what challenge would motivate and drive the next chapter of his life. Obviously, it would be ski racing at the Olympics, right?

A late-comer to skiing, starting at the age of 32, Benjamin went full force on his deep dive into the sport. His first lesson on a mountain was in 2016, but it was 2018 where he got the opportunity to ski a dozen mountains on three continents, both hemispheres, and be a spectator at the 2018 Winter Olympics in Korea when things clicked. Noticing that his father’s nation of Jamaica had only three athletes in attendance for the games, and no skiers, a kernel of an idea was formed.

In January of 2019 Benjamin moved to Revelstoke, BC, Canada for six weeks of training and left that period with a “decade’s worth of skiing under his belt!” Not only did he ski over 1200 miles, over 1.7 million vertical feet, and set a mountain record for the most vertical feet skied in a single day (103,351′) but most importantly he built the confidence in the feasibility of his lofty goal of getting to the next winter Olympics in 2022 as the first alpine skier to represent Jamaica.

Bode Miller

Bode Miller

With six Olympic and five World Championship medals, 33 World Cup wins, 79 podiums and two World Cup overall globes, Bode Miller is easily the most successful male alpine skier in U.S. history. Through his career Miller encouraged innovation and inspired generations of fans across the world through his brave, risk-taking style.

Miller is one of only a handful of skiers to have won World Cup events in every discipline, from slalom to downhill. Winning bronze in the super-G at the 2014 Sochi Olympics, Miller added to his extensive list of records by becoming the oldest Alpine skiing medallist in the history of the Games.

Outside of his professional ski racing, Bode is a keen sportsman. He is also engaged in supporting youth and adaptive sports programmes, through his non-profit Turtle Ridge Foundation.

Miller was inducted into the U.S. Ski and Snowboard Hall of Fame in 2018, who recognised his role in revolutionizing the ski world with his unprecedented success.

Iain Martin

Iain Martin

Iain Martin is presenter of the award-winning ‘The Ski Podcast’ and founder of the lobby campaign ‘Ski Flight Free’. His parents met in a ski resort, he first skied at 4-years-old and has now been working in the ski industry for over 30 years.

Aimee Fuller

Aimee Fuller

Aimee Fuller is a two-time Team GB Winter Olympian, broadcaster and sport and media personality. As a professional snowboarder she made history at the X Games by becoming the first woman ever to land a double backflip in competition. After years of competing in sport at the highest level, finishing top 3 in the overall World Cup Big Air Standings, Aimee shifted her infectious energy into her broadcasting career.

Aimee hosts regular features for the BBC’s Ski Sunday, presents live TV across sport for the BBC, Red Bull TV, and the Olympic channel. In 2022 she has been one of the lead presenters for the BBC’s Winter Olympic Coverage, fronting shows like Winter Olympics Extra.

Aimee’s zest for life and energy is continually channelled through her work, showcased in the documentary Running in North Korea and as a host for her weekly podcast Monday Mile as well as her very own series with BBC Sounds – The Olympic Mile and Winter Olympic Mile.

Drawing on her broadcasting expertise, Aimee is an excellent Event Host and an inspirational, Motivational Speaker, enthusing audiences, as she shares the secrets that made her a two-time Olympian.

Tim Warwood

Tim Warwood

Tim Warwood is the current British snowboard slalom champion; due mainly to the fact that they disbanded the event the year after he won!

Tim has been commentating on snowboarding events worldwide since the age of 16! He is a regular contributor to BBC 2’s Ski Sunday show and is also a BBC Olympic commentator and reporter for all the action sports disciplines. He presents the Red Bull snow sports live productions and is a regular voice on Free Radio in Birmingham having been the former breakfast show host.

 

Chemmy Alcott

Chemmy Alcott

Widely regarded as one of Britain’s greatest ever skiers, 4 x Olympian, and Ski Sunday presenter Chemmy is the perfect person to host the Snow stage. Catch her here all weekend as her and Scott deliver an insane schedule of speakers.

In a time where competing at a Winter Olympics was unusual for a British athlete, Chemmy defied the odds and pioneered a skiing movement that has inspired a generation. Resulting in not just skiers, but British Winter Sport athletes as a whole seeing the Winter Olympics as a realistic and achievable goal.

Since retiring from competing on the world stage after The Sochi Olympics in 2014, Chemmy has immersed herself in the world of TV & media, where she now presents for the BBC on Ski Sunday and commentates on the World Cup Ski Series for Eurosport amongst being a guest on many other show. Furthermore, she competed in ITV Dancing on Ice in 2012, where she finished 5th.

In addition to her TV commitments and hosting events and despite retiring, Chemmy continues to constantly push her body to the limit, competing in multiple physical challenges including the World’s Toughest Ski Race in Greenland, the 100-mile road race in London and climbing Mt Kilimanjaro, raising over £800,000 for charity in the process.

Charity work is very important to Chemmy, where she acts as an active ambassador for Right to Play, Ski4Cancer, SnowCamp and United Learning. She has visited multiple under-developed countries such as Rwanda and Tanzania, raising money for areas of conflict resolution and also to promote sport and play to educate ‘over one million children in some of the world’s poorest communities.’

Chemmy is an inspiration to all, having broken 49 bones in her life including her neck aged 11. She is no stranger to adversity and remains committed to inspiring the next generation and educating people from all over the world through sport. Most notably, she created the ‘X-Elle’ scheme, which aims to develop girl’s confidence through sport. Part of her passion involves travelling the world, visiting countries such as Dubai and New Zealand, in addition to her travel across the UK, telling her story and inspiring others. From school pupils to businesses, she helps give them the confidence to create big dreams and do everything humanly possible to achieve them.

In 2018, Chemmy became a well-loved BBC Winter Olympic Sport Commentator. She was enthusiastic, empathetic and gave a unique insight into the games that only someone who has been through the experience as an athlete could give.

Currently Chemmy is presenting BBC Ski Sunday, and looking after her two young boys.

Warren Smith

Warren Smith

Warren is one of Britain’s leading professional free skiers and an Internationally Qualified Performance Coach and Instructor. He has been a sponsored Volkl freeski athlete for over 10 years and has represents brands such as Scott Sport, Swiss Airlines and Dalbello.

He has spent many years teaching recreational skiers, developing ski instructors and coaching athletes all over Europe. He is one of the most innovative instructors working in the Alps today and has earned a name for himself for the constant research and development he carries out combining Ski Technique, Ski Biomechanics and Ski Physiology.

Here’s what former England Rugby Captain, Lawrence Dallaglio has to say about Warren’s coaching. “Warren’s coaching method is something I really responded to. It was tough but really effective, a bit like a boot camp, but an enjoyable one. I’ve had so much coaching throughout my rugby career that when I met Warren I quickly realised I had struck gold, his philosophy and teaching methods are different gravy”

He has written, directed and produced the best selling ski technique DVDs, Ski Academy – Lesson’s 1, 2, 3 + 4 which have sold over 35,000 copies globally to date. In 2007 he finished writing an international book titled ‘Go Ski’ for DK Books. DK are part of the Penguin Books Group and the book was published in several languages including French, German, Italian and Spanish to name but a few. The book has now had over 100,000 copies printed around the world and has given Warren an international reputation in the world of ski coaching.

His ski technique and coaching methods are viewed all over the world with his online technique live video clips at

https://www.telegraph.co.uk/travel/snowandski/skiing-videos/10302346/Ski-technique-series-Unlock-your-powder-potential.html

Agenda

From legends, athletes and comedy, to sustainability and quiz shows, there's something for everyone to enjoy.


Take a look at the assortment of sessions and demos taking place across the weekend below. Timings are to be confirmed, and we still have a few exciting announcements to make, so make sure to keep checking back on this page to keep up to date.

Saturday

10:15 - 10:30

Welcome to the London Snow Show - Saturday

Snow Stage

London Snow Show

10:30 - 11:15

Fireside chat with snowboarding superstar and presenter Aimee Fuller

Two time Olympian, author, presenter and ground-breaking snowboarder are just a few of the accolades that apply to Aimee Fuller's career. We're stoked to have Aimee join us in London for the first time, and are excited to hear her talk about her career on and off the mountain!

Snow Stage

Aimee Fuller

11:45 - 12:15

Ski Flight Free

It's now easier than ever to take a train or drive out to the mountains. Consider no baggage restrictions, no long waits to check in, comfort in your own space. Join host of The Ski Podcast, Iain Martin, as he explores alternative ways of accessing the mountains.

Snow Stage

Iain Martin

12:30 - 13:00

Fireside chat with alpine ski trailblazer Charlie Guest

Charlie Guest has been a trailblazer in British ski racing for over 10 years.

In 2019, Charlie became the the first British skier to win a race in the Alpine European Cup, has raced in two Olympics and achieved phenomenal results even in the run-up to her retirement earlier this year.

Off the mountain, Charlie has been just as influential through being a positive force towards equality within skiing.

We can't wait to hear from her at the show this October!

Snow Stage

Charlie Guest

14:00 - 14:45

Ski Technique Lab

Warren is one of Britain’s leading professional free skiers and an Internationally Qualified Performance Coach and Instructor. Don't miss this opportunity to unlock the next level of skiing, through hearing Warren's advice, tips and lessons.

Snow Stage

Warren Smith

14:00 - 14:45

Fireside chat with alpine ski star Benji Alexander

Olympic ski racer and world-renowned DJ Benji Alexander is joining us to share in his experiences, becoming the first alpine skier to represent Jamaica at the Winter Olympics.

Snow Stage

Benji Alexander

15:00 - 15:45

SLASH: Fireside chat with Snowboarding Legend Gigi Rüf

Gigi has been a pillar of global snowboarding since the early 2000s. Two decades on, Gigi's still thriving in the snowboarding world. He was recently featured in the Natural Selection Tour and Duels, and his brand, Slash Snowboards, are driving the production scene and pushing innovation and high-production standards.

Snow Stage

Gigi Rüf

16:00 - 18:00

A Question of Snow - Special guests TBA

Tim Warwood's A Question of Snow has been a snow show highlight for the last few years. Back with a bang, Tim will be putting two groups of winter sports celebrities up against each other in a battle of wits, trivia and fun.

Snow Stage

Tim Warwood

sUNDAY

10:05 - 10:15

Welcome to the London Snow Show - Sunday

Snow Stage

London Snow Show

10:15 - 11:00

Fireside chat with legendary skier Bode Miller

With 6 Olympic and 5 World Championship medals, 33 World Cup wins and 2 World Cup overall globes, Bode Miller is the winningest male alpine skier in US history. Bode will be joining us in London to reflect on his extensive career at the top of the alpine field and a pioneer in the technical development of good, fast skis.

Snow Stage

Bode Miller

11:15 - 11:45

Meet record breaking adventurer Darren Edwards

In 2022, Darren became the first adaptive athlete to complete the World Marathon Challenge, completing 7 marathons in 7 days, each in a different continent. In 2023, he was part of the first all-disabled team to cross Europe's largest Ice Cap, an unsupported journey which lasted 11 days. No stranger to adventure, hear from Darren ahead of his upcoming challenge - the longest sit-ski expedition in the history of Antarctic exploration - to reach the South Pole.

Snow Stage

Darren Edwards

12:30 - 13:30

Session to be announced

Snow Stage

London Snow Show

14:15 - 14:45

Ski Technique Lab

Warren is one of Britain’s leading professional free skiers and an Internationally Qualified Performance Coach and Instructor. Don't miss this opportunity to unlock the next level of skiing, through hearing Warren's advice, tips and lessons.

Snow Stage

Warren Smith

15:00 - 15:45

Fireside chat with GB Skiing legend Dave Ryding

Seasoned alpine skier Dave Ryding will be joining us in London for the first time. In January 2022, Dave became Great Britain's first Alpine World Cup winner, sealing his legacy as one of the nations top all-time skiers. Don't miss this session to hear insights and highlights from his career.

Snow Stage

Dave Ryding

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