Show Info

About the event

What time is the Show open?

The show will be open 10am - 7pm on Saturday 19th and 10am - 4pm Sunday 20th October 2024.

How do I get the Show Guide?

You can view the Show Guide online. This will be released in the week building up to the show.

Will I need ID?

We don’t require ID to gain entry to the Show.

Do I need to book to see a speaker?

No, all speaker talks and panels are free-to-attend and are first come, first served.

What is your sustainability policy?

Read more about our sustainability policy here.

Parking at The ExCeL London

There are over 1,800 parking spaces across the Orange car park, located under the venue. All on-site parking is pay and display. All machines in the Orange car park accept card payments only.

Parking is available on a first come, first served basis, using pay and display. Parking for cars costs £25 for up to 24-hours. Parking is available for cars, transit vans and minibuses up to 3.5T.

Parking for commercial vehicles (those up to 2.8m high) costs £30 for 24-hours.

Parking for vehicles over 3.5T/Lorries costs £35.00 for up to 24-hours. 

Motorcycle parking is free and cannot be pre-booked. Upon entering the car park (for directions, please use what3words ///expect.likes.eager or E16 1FR), please follow the one-way system as it will take you to upper level to designated motorcycle bays in Zone 2.

There are clearly marked disabled parking bays in the Orange car park. Blue badge holders can park in designated disabled parking bays free of charge. There is a fine of £80 for parking in a disabled bay without displaying a valid disabled badge.

My question isn’t here

If you still have a question, please email us on [email protected]

Tickets

How do I get tickets?

Please look out for our box office opening next year for the 2024 show. Click here to subscribe to our newsletter and stay up-to-date.

I bought a ticket, but didn’t receive it by email.

If you have any ticketing queries then please visit Seetickets Support Center

Which days are my tickets valid for?

If you have purchased a weekend ticket you will be able to enter the show hall on both Saturday and Sunday. If you have purchased a day ticket you will only be able to enter on the day you have bought the ticket for. If you would like to change your day ticket to the other day please get in touch with [email protected].

Can I buy a VIP ticket?

We have made a decision as a brand not to charge for these tickets, but if you follow us on social media then you might be able to win one for free!

Can I bring children with me?

Any adult can bring a child under 16 without charge, you can book this ticket when you book your own ticket through See Tickets.

Getting there

Getting to The ExCeL London

Driving:
Parking is available on a first come, first served basis, using pay and display. If you are travelling to ExCeL London by road please use postcode E16 1FR to find us.

Public transport
There are multiple ways of travelling to our venue: Elizabeth line (Custom House station), Underground and DLR (ExCeL can be accessed via two DLR stations: Custom House and Prince Regent), cable car or Uber Boat.

Travelling to the event sustainably

1 – Travel on public transport or actively where possible – save ££ by booking train/coach tickets in advance

2 – If travelling by car then we encourage car sharing with others you know and/or potentially using car sharing apps like liftshare.com or blablacar.com – save ££ when you book NEC car park tickets in advance

3 – Combine 1 and 2 – Have you thought about connecting with local public transport and bike hire schemes – see tfwm.org.uk (including park and ride options)

Accessibility

Can I bring my pet?

Only support animals are allowed inside the Hall.

teaching slope

There will be instructors on the slope to give skiers and snowboarders of all abilities the chance to have-a-go and test their skills under the watchful eye of those in-the-know. More details coming soon…

Jibworx Rail Jam

JIBWORX

Pro Demo

Make sure to be at the Jibworx bus each day to ensure you don’t miss out on the action! At these pro demos you will see the Jibworx pro athlete team, joined by other ski and snowboard pros, tearing up the mobile slope set up and showing you the magic that can be achieved on set of skis/board. These guys live for throwing themselves off and onto jump, rails, boxes and more and can’t wait to show you what they have been practicing over summer.

Open Competition

To finish each day, Jibworx will be running an open freestyle competition, judged by a selection of industry specialists. This is an open competition for all ages and abilities to sign up! There will be plenty of prizes to be won, with gifts from a whole range of snowshow partners up for grabs, and for spectators too! If you want to compete in this event, just bring you skis/board with you on the day and come and go and see Jibworx to sign up!

Altitude Mini Comedy Festival

Partnered with

Altitude Comedy Festival

Looking for a laugh? Join us at the Skills Cabin each afternoon to hear from some of the UK's finest comedic talent and get the après vibe started!

But this is a comedy gig that comes with a difference... it's silent. Just like a silent disco, pop on a pair of headphones to tune into the fun. Be quick! Each session has 30 headsets, which are given out on a first-come, first-served basis.

See below for the schedule for each day

Maxx Tracks Indoor Slope

This year we are keeping things fresh with a new take on the indoor slope. The hugely popular Maxx Tracks indoor slope will give skiers and snowboarders of all abilities the chance to have-a-go and test their skills under the watchful eye of those in-the-know. More details coming soon…

adventure zone

More details coming soon.

USA Pavilion

Experience the sheer variety of skiing terrain that the USA has to offer. From the powder-drenched mountains of the Rocky Mountains to the stunning slopes of the Appalachians, the USA Pavilion brings together the best ski resorts from coast to coast. Whether you're an expert shredder, a family looking for winter fun, or a first-time skier, there's a resort perfectly tailored to your desires.

Immerse yourself in the spirit of American skiing at the USA Pavilion, and let the magic of the mountains inspire your next great adventure. Come explore, experience, and embrace the thrill of the slopes like never before.

Current resorts on the USA Pavilion at the London Snow Show:

Ask The Experts

Ever had a burning question and just wished you could get expert but impartial advice?  The Ask the Experts feature will provide you with the perfect opportunity to ask those burning questions from some of the most knowledgeable people in the industry. Which resort should I consider if I have never been on a snowsports holiday before? Which gear do I REALLY need? How can I save money whilst I am away? What does a lift pass allow me to do and should I book it before I go?

family zone

The Family Zone will provide fun activities to keep everyone entertained, from arts & crafts to face painting and many challenging activities.

meet & greet

After speaking on the Inspiration Stage, most of our speakers will be available to sign autographs and take selfies with visitors.

Bring your autograph books with you.

Ramps and Tramps By Graystone

Returning to the London Snow Show in 2024 is the Ramps and Tramps area with Graystone. Graystone is all about pathway and they will be running 100 ‘intro to skateboard’ lessons for total newbies over the weekend delivered by their expert coaches - head to the stand early to get booked on and avoid disappointment. Graystone will also have trampolines for practicing your freestyle techniques on tramp skis and tramp boards, as well as a slack line. There will also be demos, giveaways, tunes and good vibes all day long as well as open skate sessions, so don't forget to bring your deck.  

Sponsored by

The Technique Lab was set up by Warren Smith Ski Academy as a way skiers can train specific movements, ranges and muscles when not skiing and in a non-ski environment.

This is something that can be used all year round and is not reliant on snow or artificial ski slopes. By using these simple tests and exercises you can help maximise your body’s potential when you next get back on snow. You’ll also learn your physiological strengths and weaknesses which will empower you when you next get out on the snow and help when buying new ski equipment.

Main benefits

Understanding

Begin to understand what your body is and isn’t capable of. Where you need to focus your attention for physiological development. How these movement patterns and ranges affect your performance and ability when skiing.

Mobility & Flexibility

Learn to mobilise your body and improve your flexibility in certain ranges that are very specific to skiing. When you have to do so on snow the movement will be easier to find and develop.

Strength & Stability

Develop strength and stability in some key areas of your body that are essential for effective, accurate, skilful skiing. Understand which muscle groups are essential for skiing. Greatly reduce the risk of injury.

Equipment Knowledge

Learn how your ski equipment can aid or hinder your body’s functional ability to move when skiing. This knowledge will help when choosing and buying new ski equipment and discussing your needs with professionals.

These programs will give attendees education on how the 3 Way Lineage (combination of Ski Technique, Ski Biomechanics and Ski Equipment Precision) works for ski instructors and coaches, as well as individual skiers trying to improve by themselves. Everyone will get a chance to be assessed in the Ski Technique Lab’s 6 Way Foundation’ tests (explained below) and shown how to improve scores focusing on Functional Mobility, Stability and Strength Drills. You’ll be left with enough data and knowledge to build your own technique development program off snow and dramatically change your skiing before the winter season starts.

THE 6 WAY FOUNDATION TESTS

  1. LEG FLEX PATTERN TEST: By taking a measurement of how far each person’s ankle allows them to flex, we can tell early on if the simple mechanics of the sport will work or not. The ideal test range for safe skiing is between 10 and 15cm with equal range on the right and left ankle. Many skiers taking the test don’t meet the range needed and also show a difference between left and right.
  2.  SKIER SYMMETRY TEST: Symmetry describes how skiers manage their width of stance from the feet up to their hips and maintain a consistently symmetrical position. To test this range, we use our simple 10 second test where attendees try to pull their feet together on a slippery surface in a slow controlled movement without their knees dropping in. A weakness in this range is usually evident with most skiers and training is needed to get to the 10 second goal.
  3. LEG STEERING RANGE TEST: This describes the ability to inwardly rotate the outside leg of a ski turn. So, if you are turning left, it would be your inward rotation of the right leg which is measured, showing how effectively the ball is rotating inside the socket joint of the hip. Most people show a difference between left and right and many people show blockages on one side that directly effects their turns in one direction
  4. LEG FLEXION + EXTENSION TEST: Learning the correct action and understanding how to activate the outside leg is essential to achieving edge grip and pressure during your turns. Most people don’t ski with the available range they have and also have a difference between left and right. This test highlights this and shows how to develop quality in stability and mobility.
  5. BODY ANGULATION TEST (LEG LEAN): Learning how to move laterally and create angles in the body is a key factor in skiing and a movement range that many people struggle with, especially on one side of the body. This test identifies your limitation and also difference between left and right. It also gives you a chance to learn to move in this axis in a controlled manner with your hips in the best position for your individual physiology.
  6. CORE STABILITY TEST: Creating awareness of core strength and how to keep it activated whilst skiing helps deal with the pressure that skiing puts through the middle of your body. You’ll be tested on a LOW, MEDIUM or HIGH core stability rating based on how you perform on the test. Exercises are covered on how to develop this area.

The biathlon and nordic laser shooting experience

Sponsored by

RAF Nordic

By popular request, RAF Nordic along with their partners, the British Biathlon Union, will be offering a unique opportunity to use their Laser Biathlon Rifles, and try your strength on the mighty SkiErg, provided to us by Concept2UK, which we use to develop our athletes for competition.

It will be first come first served so if you want to see if you could be the next GB Biathlon star or simply want to test your strength and coordination, and maybe see who’s the champion in your family, amongst your friends, or amongst all the visitors to the stand, then stop by and see us.

boot fitting

Partnered with

Ski Exchange

Welcome to our ski boot fitting service at the London Snow Show! Our team of experienced ski boot fitters is here to help you find the perfect pair of boots for your skiing needs.

We understand that everyone's feet are different, and that's why we take the time to assess your feet and match you with boots that provide the best fit and performance. Our expert fitters will take precise measurements of your feet, analyse your skiing style and ability, and consider your personal preferences to recommend the ideal pair of boots for you.

Don't let poorly fitting ski boots ruin your day on the mountain. Come visit us at the London Snow Show (Stand F10) and let us help you find the perfect pair of boots for your skiing adventure!

introduction to roller skiing

Introduced to the National Snow Show 2022, RAF Nordic along with their friends from Army Nordic and Snow Sport England will be offering opportunities to try your hand at roller skiing. Roller skiing is an important part of our collective training as it provides us with the ability to train in the United Kingdom, 365 days per year without the need for specialist locations.

retail

The retail element of The National Snow Show brings a collection of carefully curated brands with a distinct vibe and presence all under one roof. Some you may have heard of and some there to be discovered. Don’t miss out on the opportunity to talk, connect and purchase from the brands you love, many of whom will have special product launches and promotions at the show.

Ski Exchange will be offering top winter brands, Ski advice, Boot fitting, Helmets, Goggles, clothing.

Check out the full list of exhibiting brands here.

snow skills cabin

Check back in the new year for the 2024 schedule.

Après Pavilion

Welcome to the Après Pavilion at the London Snow Show. Come inside and get in the Après Vibe, hopefully it will bring back some memories of your last trip to the mountains! The feature is open all day to enjoy but make sure you stick around for the afternoon as the music gets louder and the drinks start flowing from 15:00 until show close, plus watch out for freebies and free swag to get you hands on! Did we mention the DJ booth too….

Chill, drink, eat and catch up with the industry and your mates, drop in and check out what is on offer.

Alpine Bar

Grab a drink, sit back & have a look through all that information you have collected from the destinations that you want to go to.Show off the gear you have bought from the range of snowsport brands at the show, reminisce with friends about the last trip & more importantly plan the next one –  all whilst enjoying a refreshing drink (or hot chocolate) with a bit of music to accompany. With some fantastic beverages on offer there is a tipple for everyone! 

Snow stage

Over two days Olympic Athletes and famous faces take to the Snow Stage. Learn what motivates them, what inspires them to train harder and push the boundaries. Visitors have a chance to ask questions at the end of the sessions, get selfies, autographs and meet the legends. If that’s not something to get stoked about, we don’t know what is!

Speakers

Over two days, we will have a wide range of speakers and celebrities as part of an unmissable programme of live events to engage and inspire visitors (from beginners to elite). Full programme details will be available in due course. Sign up for our newsletter to future news updates.

Sponsors and Exhibitors

Want to join the brands below and exhibit at the London Snow Show?

Exhibitors

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Charities

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Welcome to National snow week 2023

WELCOME

Lindsey Coleman

Event Director
at Raccoon Media Group

Dear Snow Enthusiasts,

I'm Lindsey Coleman, Event Director for National Snow Week, and I'm thrilled to welcome you to a spectacular week of activity for National Snow Week. Kicking off with National Snow Show at the NEC Birmingham and culminating in London Snow Show at ExCeL, London. We have two great shows with first-class speakers, phenomenal brands, a plethora of resorts and loads of interactive features to keep you and your friends and family entertained all day long – check out the tabs on the Show Guide for a full list of what to expect, a full agenda and the floorplan for the event.

Thank you for being part of this extraordinary event, and feel free to share your feedback, helping us make future events even better.

Best regards,

Lindsey Coleman

Event Director, National Snow Week

Darren Edwards

Darren Edwards

Dave Ryding

Dave Ryding

Benji Alexander

Benji Alexander

Bode Miller

Bode Miller

With six Olympic and five World Championship medals, 33 World Cup wins, 79 podiums and two World Cup overall globes, Bode Miller is easily the most successful male alpine skier in U.S. history. Through his career Miller encouraged innovation and inspired generations of fans across the world through his brave, risk-taking style.

Miller is one of only a handful of skiers to have won World Cup events in every discipline, from slalom to downhill. Winning bronze in the super-G at the 2014 Sochi Olympics, Miller added to his extensive list of records by becoming the oldest Alpine skiing medallist in the history of the Games.

Outside of his professional ski racing, Bode is a keen sportsman. He is also engaged in supporting youth and adaptive sports programmes, through his non-profit Turtle Ridge Foundation.

Miller was inducted into the U.S. Ski and Snowboard Hall of Fame in 2018, who recognised his role in revolutionizing the ski world with his unprecedented success.

Aimee Fuller

Aimee Fuller

Aimee Fuller is a two-time Team GB Winter Olympian, broadcaster and sport and media personality. As a professional snowboarder she made history at the X Games by becoming the first woman ever to land a double backflip in competition. After years of competing in sport at the highest level, finishing top 3 in the overall World Cup Big Air Standings, Aimee shifted her infectious energy into her broadcasting career.

Aimee hosts regular features for the BBC’s Ski Sunday, presents live TV across sport for the BBC, Red Bull TV, and the Olympic channel. In 2022 she has been one of the lead presenters for the BBC’s Winter Olympic Coverage, fronting shows like Winter Olympics Extra.

Aimee’s zest for life and energy is continually channelled through her work, showcased in the documentary Running in North Korea and as a host for her weekly podcast Monday Mile as well as her very own series with BBC Sounds – The Olympic Mile and Winter Olympic Mile.

Drawing on her broadcasting expertise, Aimee is an excellent Event Host and an inspirational, Motivational Speaker, enthusing audiences, as she shares the secrets that made her a two-time Olympian.

Tord Nilson

Tord Nilson

Tord’s years of experience in the British ski industry make him the ideal host for the National Snow Show’s Skills Cabin. Come here for all gear, technique and training queries from our informed guest speakers and omniscient host.

Tord has worked for over a decade in the British ski industry working with brands such as Volkl, Dalbello, Salomon and Atomic with their marketing activations through his company Iconic Agency. Alongside this, he also presents The Ski Racing Podcast Extra on YouTube and is also on the committee of the SIGB, the trade association of the Snowsports Industries in the UK.

Chemmy Alcott

Chemmy Alcott

Widely regarded as one of Britain’s greatest ever skiers, 4 x Olympian, and Ski Sunday presenter Chemmy is the perfect person to host the Snow stage. Catch her here all weekend as her and Scott deliver an insane schedule of speakers.

In a time where competing at a Winter Olympics was unusual for a British athlete, Chemmy defied the odds and pioneered a skiing movement that has inspired a generation. Resulting in not just skiers, but British Winter Sport athletes as a whole seeing the Winter Olympics as a realistic and achievable goal.

Since retiring from competing on the world stage after The Sochi Olympics in 2014, Chemmy has immersed herself in the world of TV & media, where she now presents for the BBC on Ski Sunday and commentates on the World Cup Ski Series for Eurosport amongst being a guest on many other show. Furthermore, she competed in ITV Dancing on Ice in 2012, where she finished 5th.

In addition to her TV commitments and hosting events and despite retiring, Chemmy continues to constantly push her body to the limit, competing in multiple physical challenges including the World’s Toughest Ski Race in Greenland, the 100-mile road race in London and climbing Mt Kilimanjaro, raising over £800,000 for charity in the process.

Charity work is very important to Chemmy, where she acts as an active ambassador for Right to Play, Ski4Cancer, SnowCamp and United Learning. She has visited multiple under-developed countries such as Rwanda and Tanzania, raising money for areas of conflict resolution and also to promote sport and play to educate ‘over one million children in some of the world’s poorest communities.’

Chemmy is an inspiration to all, having broken 49 bones in her life including her neck aged 11. She is no stranger to adversity and remains committed to inspiring the next generation and educating people from all over the world through sport. Most notably, she created the ‘X-Elle’ scheme, which aims to develop girl’s confidence through sport. Part of her passion involves travelling the world, visiting countries such as Dubai and New Zealand, in addition to her travel across the UK, telling her story and inspiring others. From school pupils to businesses, she helps give them the confidence to create big dreams and do everything humanly possible to achieve them.

In 2018, Chemmy became a well-loved BBC Winter Olympic Sport Commentator. She was enthusiastic, empathetic and gave a unique insight into the games that only someone who has been through the experience as an athlete could give.

Currently Chemmy is presenting BBC Ski Sunday, and looking after her two young boys.

Scott Penman

Scott Penman

Be entertained with our top host & compare for the National Snow Show, Scott Penman. With a long standing career aligning with the snowsports scene from White Lines interviews to X Games presenting & with many, many friends in the industry Scott will keep you smiling & laughing during the show!

Agenda

Take a look at the exciting agenda below so see all the amazing speakers and sessions over the weekend!

From legends, athletes and comedy, to sustainability and quiz shows, there's something for everyone to enjoy.

Saturday

The Inspiration Stage

10:15 - 10:30

Welcome from our Hosts

Snow Stage

Sponsored by Inghams Ski

Chemmy Alcott

Scott Penman

10:30 - 11:15

Make the most of the snow!

Snow Stage

Sponsored by Inghams Ski

Ed Leigh

11:30 - 12:00

Fireside chat

Snow Stage

Sponsored by Inghams Ski

Neil ‘Nine Lives’ Campbell

12:15 - 13:15

Panel show: A Question of Snow

Snow Stage

Sponsored by Inghams Ski

Tim Warwood

Ed Leigh

Billy Morgan

Chemmy Alcott

Jenny Jones

14:00 - 14:30

Fireside chat with Millie Knight

Snow Stage

Sponsored by Inghams Ski

Millie Knight

14:45 - 15:30

Ski Technique Lab

Snow Stage

Sponsored by Inghams Ski

Warren Smith

15:45 - 16:30

How can we stand together to Send It For Climate?

Snow Stage

Sponsored by Inghams Ski

Dominic Winter

Ed Leigh

Chemmy Alcott

Protect Our Winters (POW)

16:45 - 17:15

Fireside chat with Charlotte Bankes

Snow Stage

Sponsored by Inghams Ski

Charlotte Bankes

Saturday

The Skills Cabin

11:00 - 11:15

Welcome from our Host

Snow Skills Cabin

Tord Nilson

11:15 - 11:45

Nordic Skiing: A beginners guide

Snow Skills Cabin

Andy Goodwin

Neil Pitts

Matthew Chronicle

RAF Nordic

GB Snowsport

12:00 - 12:45

Resorts in-depth: What else is there to do?

Snow Skills Cabin

Chalets 1066

Ski Utah

Tirol

Crystal Ski Holidays

13:00 - 13:45

Take the train to your resort – It isn’t as difficult or expensive as you might think!

The Snow Skills Cabin

Iain Martin

Hannah Zajic

Sian Grigg

Guillaume de Marcillac

John Mansell

14:15 - 14:45

Taking the best photos on the slopes

The Snow Skills Cabin

James North

The Reason

15:00 - 16:15

Altitude mini comedy festival - see features page for full details

The Snow Skills Cabin

Altitude

Harry Stachini

Olivia Lee

Angelos Epithemiou

Luke Chilton

Sunday

The Inspiration Stage

10:15 - 10:30

Welcome from our Hosts

Snow Stage

Sponsored by Inghams Ski

Chemmy Alcott

Scott Penman

10:30 - 11:00

Fireside chat with Eddie the Eagle

Snow Stage

Sponsored by Inghams Ski

Eddie ‘The Eagle’ Edwards

11:15 - 12:00

The Ski Podcast Live: Off The Beaten Track

Snow Stage

Sponsored by Inghams Ski

Iain Martin

Tristan Kennedy

Katie Bamber

Catherine Murphy

12:00 - 12:15

The Snowsport England Coaching Awards

Snow Stage

Sponsored by Inghams Ski

Snowsport England

12:30 - 13:15

Ski Technique Lab

Snow Stage

Sponsored by Inghams Ski

Warren Smith

13:30-14:00

Your choice to be the best you can be

Snow Stage

Sponsored by Inghams Ski

Talan Skeels-Piggins

14:15 - 14:45

Fireside chat with Eve Muirhead

Snow Stage

Sponsored by Inghams Ski

Eve Muirhead

Sunday

The Skills Cabin

10:45 - 11:00

Welcome from our Host

The Snow Skills Cabin

Tord Nilson

11:00 - 11:30

All terrain skiing

The Snow Skills Cabin

Dan Egan

11:45 - 12:15

How to keep your family safe and enjoy the mountains

The Snow Skills Cabin

Caroline Elliott

Kimberley Kay

12:30 - 13:15

WhoSki.com presents: Easy ways to ski green

The Snow Skills Cabin

Iain Martin

Nicola Davenport

Sally Warren

13:30 - 14:00

Taking away the pain: How to get your boot fit right

The Snow Skills Cabin

Colin Martin

Solutions 4 Feet Ltd.

14:15 - 15:30

Altitude mini comedy festival - see features page for full details

The Snow Skills Cabin

Altitude

Harry Stachini

Marcus Brigstocke

Kate Williams

Luke Chilton

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