While the mercury across the UK has reached new heights this week, snow lovers across the country have been dreaming of crystal clear skies, crisp air and snow on the slopes as they gear up for the 2021 winter season and the first ever National Snow Show, set to take place 23-24 October at the NEC, Birmingham. Despite the soaring temperatures the event saw its second highest week of ticket registrations since its launch as it hit the three months out mark.
The organiser has released the next batch of brands visitors can expect to see at the show including Ford, Laax, Nordica and Aosta Valley. These top brands join exhibitors including Crystal Ski Holidays, Decathlon, Salomon, Ski Exchange, MPI and Ski Instructor Academy to name a few.
Ideally positioned at the beginning of the winter season the event will provide a one-stop-shop for seasoned snowsports lovers, people new to the sports, families, solo travellers and groups to be inspired, learn new skills get kitted out in the right gear for their needs and book their winter 2021/22 travel.
Stephen Morgan, MD at Raccoon Events Active commented: “The show is going from strength to strength. As the UK’s only snow show we are ideally positioned to give brands the opportunity to talk face-to-face with consumers at a time when that has never been more important. With just three months to go we are nearing capacity at the event and have some big names to announce soon so watch this space. I would advise anyone considering getting involved to do so soon before it’s too late.”